Fewer queues.More coffee.
A pre-order platform for independent coffee shops. A customer orders ahead from home or on the way in, and the barista sees a clear order before the door even chimes.
- −40%
- morning queue
- +23%
- pickup speed
- 99.2%
- order accuracy
Every morning.
The same leak.
We spent two months walking thirty indie coffee shops with a stopwatch and a notebook. Here are the four spots where revenue bleeds out.
- 01
The queue that walks home
−28%avg. morning checkIn the peak five minutes, one in three customers turns around and buys at the shop next door. They never come back.
- 02
Errors by ear
4.2Lwasted milk per weekA “flat white, oat, no sugar” becomes a “flat white, whole, two sugars”. The drink gets remade, the milk goes in the bin.
- 03
The barista as call-center
37%of shift not on coffeeThe person who should be making coffee spends half the shift taking orders, fighting the terminal, and explaining the menu. The machine waits.
- 04
A customer with no name
0retention dataYou don’t know who bought the flat white this morning. You don’t know if they’ll return. You can’t tell them when new beans land.
From “I want coffee”
to “thank you” in 90 seconds.
One flow, four steps. No extra hardware, no week-long training, no complicated setup.
- 01
Order from home
The customer opens the app at home or on the way in. Pick a drink, customize it, pay with Apple Pay.
≈ 35 sec - 02
Order at the bar
A clear order card appears next to the espresso machine: drink, size, milk, notes. Soft chime.
≈ 1 sec - 03
Prep ahead
The system groups orders, balances ready times, and keeps the bar moving. The drink is ready right when the customer walks in.
≈ 2 min - 04
Silent pickup
A “ready” notification, a named pickup spot, and a quick handoff. No queue, just coffee in hand.
≈ 8 sec
Numbers the owner
actually feels at the till.
First 90 days after launch. Based on sales data and customer surveys across 62 shops.
Faster to first sip
avg. arrival-to-pickup duration
Shorter queues
at peak 08:00–10:30
More repeat customers
3+ orders per month
Revenue growth
no price increase, 90-day avg.
All of it without adding friction at the bar
- Orders come in automatically, so the person on the machine can focus on coffee
- Drinks are timed to come out together instead of piling up
- The shift manager sees the next 30 minutes before the rush hits
- A clear view of what sells, when it sells, and what brings people back
- Built-in payments, without extra steps at checkout
- Customers can tip in the app, and the team gets paid the same day
Six systems,
one app.
Not a bloated system with dozens of settings. Just what owners asked for in 30+ interviews.
- 01Pre-order
The order lands before the customer
Schedule pickup to the minute. The morning peak stops being a peak.
- Pickup windows in 5-minute steps
- Auto-cap when the bar is overwhelmed
- Gentle reminder if the guest forgets
Brewline · щойно08:42When are you picking up? - 02Customization
The drink they already love
Full builder — milk, syrups, shots, temperature. Saved favorites, one-tap reorder.
- Classic and alternative milk options
- Allergen and diet filters
- Favorites travel between locations
Brewline · щойно08:42Your flat white - 03Smart queue
A calmer bar at rush hour
Orders group by drink type, temperature, and pickup time. The bar sees the next few drinks, not the next dozen.
- Orders group automatically
- Pre-orders stay on schedule
- Prep times update as the rush changes
Brewline · щойно08:42Bar queue - 04Loyalty
Every tenth cup — on the house
Points, seasonal offers, birthdays. No punch card, no second app.
- Auto points on every purchase
- Private offers for regulars
- Cashback on selected beans
Brewline · щойно08:42Free drink in - 05Menu & prices
Price change in 4 seconds
Edit the menu from the owner’s phone. Changes appear to customers right away.
- Seasonal items on a schedule
- Pause an item when an ingredient runs out
- Keep the menu up to date everywhere
Brewline · щойно08:42Menu - 06Analytics
Know where the revenue actually grows
Not a cluttered dashboard. Just the numbers you need daily: best-selling drink, busiest time, and how often customers come back.
- Sales trends by day and hour
- A simple view of repeat visits
- Easy exports when you need them
Brewline · щойно08:42Today
The whole customer journey.
90 seconds.
Scroll — the app walks you from “I want coffee” to “here is your flat white”.
- Flat whiteoat • 8oz$3.20
- Cappuccinowhole • 6oz$2.90
- Caramel lattecream • 10oz$4.10
Flat white
Being made
The barista has started your drink
Pick a drink
Menu with photos, prices, prep time
First app order —
tomorrow morning.
We help you get set up, train the team, and launch the first shift together. Your workflow stays familiar, but the morning rush stops costing you orders.
- Works with your current setup
- Live in 24 hours
- Team trained in one shift
- Dedicated success manager